Customer research services - Broscorp

Customer research

broscorp

Customer research and development services

The next step in developing a product from scratch is to define your target audience, discover personas, and understand their pains. All start-ups make the same mistake—they make assumptions based on their ‘gut feelings’ rather than explore real problems a given group faces. Well, sometimes they can detect a problem but often they missed and lost money because of insufficient customer development. To avoid that, we offer our client service to research their customers, discover their needs and problems, and suggest solutions.

To increase the income of your company, pay attention to your consumer. The customer research is a decisive step in promotion of any company. If your product doesn’t meet the requirements of the target audience, the brand will quickly disappear from the market.

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If you are looking for a way to make your idea or product profitable, or how to scale your tech team up Broscorp will be happy to help you.
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The customer loyalty research includes the study of the customers’ behaviour, purchase motivation and other factors. They are based on the age, social status, place of residence, etc. Each category of consumers needs certain goods with which they should be provided. If you don’t want to make a mistake, you need to start your marketing campaign with the research of customer satisfaction.

Such things help to identify the best promotional strategy and define the market niche that is most in demand. Companies will be able to motivate people to make the purchases they need by offering the most loyal conditions and prices.

What does customer research services include?

A customer research manager conducts the following types of analysis to better understand the customer’s goals and increase the company’s profits:

  • determines the most popular products and services in the market, compares them with your area of activity;
  • determines what customer behaviour is based on;
  • researches the customer’s satisfaction with your products;
  • identifies popular brands;
  • draws up a portrait of an “ideal customer».

During the analysis, the custom software development firm will find out which products are not suitable for customers and how quickly they might switch to another brand. This information will help you determine the prospects that your company can look forward to when choosing a particular strategy. Is it worth moving to a new niche by choosing a different list of products, or should you continue to promote your own products choosing a more effective marketing campaign?

Why do you need customer research as a business owner?

The research on customer experience is essential for every company looking to maximize its revenue. Such research will help to:

  1. Improve customer understanding. Drawing up a portrait of a potential buyer is the best way to choose the promotion strategy and the range of services that will be most profitable.
  2. Attract new consumers.
  3. Reestablish relationships with those customers who have already made purchases.
  4. Avoid losing loyal customers.

You can try changing your approach to the product design development. Making the product more attractive to the target audience means increasing customer interest. If potential consumers will like the design update, it will affect the conversion rate of the site.

It is necessary to regularly conduct testing proof of the concept. Different strategies may have different effects on the target audience. This will allow you to use the most suitable campaign for the customers who are generating more revenue for your brand.

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Testimonials
Our reputation speaks for what we do. We're sure that one client's feedback is better than 1000 words of our own
Mike Boote
Mike Boote
CEO of FlightPOS
“The team at Broscorp has delivered everything that we needed. They’re always coming up with solutions. I’ve worked with other developers that have come into problems that just give up. Broscorp’s team comes back with options to solve any issues, allowing us to make the final decision. From a project management standpoint, their team is extremely organized. They’re well-structured, asking all of the right questions to ensure they’re working correctly. They’re incredibly responsive, particularly 24 hours a day. The team at Broscorp has gone out of their way to understand our business. They know exactly what we’re trying to deliver to our customers. Their team has become part of the company.”
Pavel Kats
Pavel Kats
Co-Founder and CEO of Jewish Heritage Network
“Broscorp gave more than expected by sincere engagement of the management team into the project needs and goals and open and effective communication.”
Elena Teytelman
Elena Teytelman
Director at of Augmented Intelligence at GSI, Inc. the USA
“Broscorp team has provided an outstanding level of professional attitude and great knowledge in software development. They figured out weak points and speed up the development process in many times. Definitely can recommend them.”
Ronald Cho
Ronald Cho
Vice President | Sales and Business Development at Inovvo
“We have engaged Broscorp for close to 2 years now on several big data projects dealing with custom software development in the areas of data collection, ingestion, enrichment as well as User Interface Design. They have always exceeded expectations and delivered in time and within budget. They are highly conscientious and will always deliver more than expected if the project calls for it and when time permits. Highly Recommended.”
Adam Onulov
Adam Onulov
VP of Communication, Archipelago
“They got the job done. I’m excited about working with them again in the future. I was very impressed by their attention to detail. Unlike other partners we’ve worked with, Broscorp tried to improve the final product by making suggestions and explaining why it would be better to tackle a problem in a certain way. They explained the process to us well enough that we could understand it even though we didn’t come from a technical background.”
Lindsay Uittenbogaard
Lindsay Uittenbogaard
Principal Consultant at Mirror Mirror Hub
“Committed, reliable experts with the success of the project for my business top of mind. Thoroughly recommend Broscorp.”
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John Foldager
John Foldager
Owner of iZone Development
“They deliver top-quality work. Their programming is up-to-date with the latest versions and best practices for Java development. Unlike other providers I’ve worked with, they ask questions to make sure their deliverables match my expectations. Whenever I need something, they come up with a suggestion on how to do it. Additionally, they’ve reduced my workload by taking over the requirements documentation process.”