Market and competitors researching services and solutions - Broscorp

Market research

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Market and competitors researching services

Before choosing a suitable business development strategy, it is necessary to conduct marketing market research. It is necessary for both new startups and companies that have been operating in the market for a long time. Each organization will be able to understand what principles to use to promote its brand. You have an opportunity to hire a specialist who will help reduce costs by choosing the optimal marketing strategy.

The primary market analysis is required to get the information needed to develop new software. The company representatives will be able to identify the target audience and its needs. For the secondary research, you should check the data sources offered in the public domain. They contain information that is needed for the further promotion of your business.

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If you are looking for a way to make your idea or product profitable, or how to scale your tech team up Broscorp will be happy to help you.
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What software do we use?

Our market research company uses various software to help speed up the process of learning about the specifics of your work and other factors.

Launching a successful product requires you to know who your competitors are, what their market share is, and how you can beat them. To find out all of that, we carry out deep market and competitor research that enables us to discover important insights about the market where you’re going to ship your product. We use Alexa, SemRush, Similarweb, SE Ranking, and other tools that depend on the research goal.

Let’s consider the most popular market research services:

  1. Alexa is a utility for testing voice features, the sound playback and scheduling tasks.
  2. SemRush -is a customer research service for studying market features, competitors and your company’s website. Using this software, we will help you choose and compose a semantic kernel, select the appropriate content and decide on a marketing strategy.
  3. Similarweb carries out traffic analysis based on the selected topic for individual regions or searches for new competitors. In the final report of this business market research service you will see graphs or diagrams, based on which you will be able to continue to work on your brand’s promotion.
  4. SE Ranking is a comprehensive solution for determining the semantic kernel, choosing a marketing strategy and conducting a SEO audit.

There are many other online solutions that might help you complete the IT services market research, optimize your website for your target audience and increase your sales.

Why is market analysis essential for effective business growth?

If you come across a product that is successfully sold and is popular with consumers, be sure that it has passed a multi-step analysis. Any competitor analysis service delivers incredible results for every type of business.

You can hire a market research analyst who will study the data about a specific service or product. The analyst will find out what requirements buyers have for products and highlight the factors that will help the product to sell successfully.

You will find out if there have been changes in the economy and at competitors — what products have become very popular, what buyers prefer to spend their money on. If the target audience is interested in your product, you need to implement certain strategies to promote this product more actively. Focusing on the target audience will allow you to highlight the benefits that will interest a specific group of customers.

The main advantages of the agency market analysis are as follows:

  • better customer understanding (drawing up a potential buyer portrait including their age, social status, income, etc.);
  • analysis of competitors (study of the advantages and disadvantages of companies that offer similar services, highlighting features for the development of your own business);
  • testing (before the final launch of an advertising campaign, it is necessary to test the received data ​​and, if necessary, adjust indicators to achieve the optimal result).

The custom software development company Broscorp works with various software prototyping and will help you get the feedback. You will learn if your products are meeting customer requirements and will be able to find ways to improve your business strategy.

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Testimonials
Our reputation speaks for what we do. We're sure that one client's feedback is better than 1000 words of our own
Mike Boote
Mike Boote
CEO of FlightPOS
“The team at Broscorp has delivered everything that we needed. They’re always coming up with solutions. I’ve worked with other developers that have come into problems that just give up. Broscorp’s team comes back with options to solve any issues, allowing us to make the final decision. From a project management standpoint, their team is extremely organized. They’re well-structured, asking all of the right questions to ensure they’re working correctly. They’re incredibly responsive, particularly 24 hours a day. The team at Broscorp has gone out of their way to understand our business. They know exactly what we’re trying to deliver to our customers. Their team has become part of the company.”
Pavel Kats
Pavel Kats
Co-Founder and CEO of Jewish Heritage Network
“Broscorp gave more than expected by sincere engagement of the management team into the project needs and goals and open and effective communication.”
Elena Teytelman
Elena Teytelman
Director at of Augmented Intelligence at GSI, Inc. the USA
“Broscorp team has provided an outstanding level of professional attitude and great knowledge in software development. They figured out weak points and speed up the development process in many times. Definitely can recommend them.”
Ronald Cho
Ronald Cho
Vice President | Sales and Business Development at Inovvo
“We have engaged Broscorp for close to 2 years now on several big data projects dealing with custom software development in the areas of data collection, ingestion, enrichment as well as User Interface Design. They have always exceeded expectations and delivered in time and within budget. They are highly conscientious and will always deliver more than expected if the project calls for it and when time permits. Highly Recommended.”
Adam Onulov
Adam Onulov
VP of Communication, Archipelago
“They got the job done. I’m excited about working with them again in the future. I was very impressed by their attention to detail. Unlike other partners we’ve worked with, Broscorp tried to improve the final product by making suggestions and explaining why it would be better to tackle a problem in a certain way. They explained the process to us well enough that we could understand it even though we didn’t come from a technical background.”
Lindsay Uittenbogaard
Lindsay Uittenbogaard
Principal Consultant at Mirror Mirror Hub
“Committed, reliable experts with the success of the project for my business top of mind. Thoroughly recommend Broscorp.”
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John Foldager
John Foldager
Owner of iZone Development
“They deliver top-quality work. Their programming is up-to-date with the latest versions and best practices for Java development. Unlike other providers I’ve worked with, they ask questions to make sure their deliverables match my expectations. Whenever I need something, they come up with a suggestion on how to do it. Additionally, they’ve reduced my workload by taking over the requirements documentation process.”