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How Can Business Intelligence Be Applied to Marketing?

Do your marketing efforts pay off? A recent Gartner’s Annual CMO Spend Survey reveals that businesses spent 6.4% of their revenues on marketing in 2021, down from 11% in 2020. One possible reason why companies are reducing their marketing budget

05.05.2022

Big Data

ETL: definition and process

What Is ETL and How Does It Work? To handle data chaos, we need to clean, sort, and structure data—this process is called ETL (extract, transform, load). If your business generates too much data while you’re struggling to cope with

01.04.2022

Big Data

5 ways that Business Intelligence Helps Telecommunications Providers/Companies

Business Intelligence installed in an organization facilitates the transformation of raw data into meaningful insights. The organization uses these insights to make decisions about spending, analyze customer behaviour, and determine what products are in demand. The BI collects every data

13.01.2022

Big Data

Business Intelligence, Dashboarding and Machine Learning

As more and more businesses get started with AI and machine learning algorithms, there is a growing request to integrate the results of those algorithms into data visualization tools.  Machine learning brings dramatic change to analyzing business KPI, as it’s

06.12.2021

Big Data

Data Time: When Should You Start Thinking About A Business Intelligence Tool?

This post aims to help business people or technical leaders with no business intelligence (BI) expertise understand when to start thinking about bi software and how much it may cost. Here, we will compare a variety of BI tools: Google Data Studio,

09.04.2021

Big Data